# Podcasts — Shopify, E-commerce and Indie SaaS

> Source: https://shopifyjourney.cemalbuilds.com/docs/09-podcasts

> Every show's **latest-episode date was verified on August 26, 2026** via the iTunes API or the raw RSS.
> "Looks active but dead" shows are everywhere in this space — lists like Feedspot still show
> shows that died in 2019 as "Active". That's why the dead list below exists.
>
> ⚠️ **No download figure has been independently verified** — all of them are the publisher's own marketing.

---

## 1. Shopify-specific / developer podcasts

| Show | Host | What it covers | Frequency | Latest episode ✅ | Whose funnel | Why you'd listen |
|---|---|---|---|---|---|---|
| **⭐ The Shopify App Show** | **Martin Cox** (14-year ecosystem veteran) | The story and craft of **indie Shopify app founders**. Not demos. Recorded live at DotDev | Weekly | **Aug 25, 2026** (26 episodes, started Jan 2026) | Light — The Support Heroes partnership | **The only podcast that is exactly your business.** Listen to how founders found their first 100 installs and how they priced. 26 episodes = one weekend |
| **⭐ Liquid Weekly Podcast** | **Karl Meisterheim + Taylor Page** | Code-level Shopify themes+apps: Liquid, Functions, webhooks, Editions. **Interviews with Shopify PMs** | Biweekly | **Aug 20, 2026** (79 episodes) | Light — newsletter + sponsor | **The only place where Shopify platform engineers get on the mic.** Don't miss: **Ep. 025 — Tobi Lütke on how he created Liquid**; the Spring '26 Editions episode; the **Shopify Developer Survey** episodes (rare data on what developers earn) |
| **The Unofficial Shopify Podcast** | **Kurt Elster + Paul Reda** (Ethercycle) | The longest-running independent Shopify show. CRO, theme/tech decisions, platform changes | Weekly (Tuesdays, since 2014) | **Aug 25, 2026** (**626 episodes**) | **Yes** — the Ethercycle agency. Sponsors are Shopify apps | Elster talks to the person who decides whether to install your app. **Listen to the sponsor reads** — a live map of which app categories can afford to buy this audience. Don't miss: **Aug 11, 2026 "AI is 0.1% of $274M in sales analyzed"** — real data that will stop you building a business on AI-commerce hype |
| **Shopify Masters** / "The Shopify Podcast" | Adam Levinter | **Didn't shut down, rebranded.** Merchant founder interviews, non-technical | ~2×/week | **Aug 25, 2026** (600 episodes) | **Yes — for Shopify itself** | **The clearest signal of what Shopify wants merchants to believe this quarter.** Listen for the operational pain the guest complains about in passing — your backlog is there |
| **eCommerce Fastlane** | **Steve Hutt** (6+ years Shopify Merchant Success), *"Powered by Shopify Partners"* | **App- and platform-centric** merchant growth since 2018 | Weekly | **Aug 25, 2026** (481 episodes) | **Yes, explicitly** — ad target is *"scaling Shopify apps"* | **Not just a channel you'd listen to, but a distribution channel you can buy.** Claims: 2M+ downloads, 50,000 monthly listens, 46,000 newsletter subscribers, 89% of listeners on Shopify *(all self-reported)* |
| **⭐ Shopify1Percent** | **Jay Myers** — co-founder of **Bold Commerce**, i.e. the guy who built one of the biggest Shopify app businesses | Merchant growth from a brain that builds apps: retention math, subscription→membership, support data | Weekly | **Aug 24, 2026** (86 episodes) | Yes — the Bold orbit | **The highest signal per minute for your situation.** Myers isn't a merchant talking merchandising; he's an app founder explaining **what convinces a merchant to pay**. Listen to how he reframes a feature not as "merchant convenience" but as **"merchant revenue"** — your pricing-page problem being solved live on air |
| The Shopify Solutions Podcast | Scott Austin (JadePuma agency) | Concrete setup/configuration walkthroughs | Biweekly | **Aug 19, 2026** (192 episodes) | Yes — JadePuma | A list of what merchants ask an agency for. **Every request the agency bills by the hour is an app candidate** |
| Winning With Shopify | Nick Trueman | Friday interview + Tuesday short tactic | 2×/week | **Aug 25, 2026** (421) | ⚠️ Consulting funnel assumed, not verified | High frequency, low depth. Background listening |
| Talk Commerce | Brent W. Peterson | Adobe Commerce **and** Shopify; lots of short interviews | Several per week | **Aug 26, 2026** (445) | Personal/consulting brand | Not for listening — **the easiest guest slot on the list.** Practice your first podcast appearance here |

### ❌ Dead Shopify shows (verified via iTunes `releaseDate`)
**Appregator** (2022, only 2 episodes — the corpse that comes up when you search "Shopify app podcast") ·
**Shopify Across the Pond** (2023, Feedspot still says "Active") · **Commerce Tea** (2021) ·
**The Commerce Hero Show** (2021) · **'Appy Hour** (2024) · **Commerce Leaders** (2025) ·
**Own Your Commerce** (2024) · **In Conversation with Shopify Plus** (2021, Shopify itself) ·
**Vanguard by Shopify Studios** (2019) · **Der Shopify Podcast** (2022)

⚠️ **Appisode** (appisode.fm) — positioned as "Shopify app founders" but **zero episodes
published**, no Apple feed. A marketing page, not a show.

---

## 2. DTC / merchant-operator podcasts

| Show | Host | What it covers | Latest episode ✅ | Whose funnel | Why you'd listen |
|---|---|---|---|---|---|
| **⭐ Operators** | **Sean Frank** (Ridge), Mike Beckham (Simple Modern), Matt Bertulli (Pela), Jason Panzer (HexClad) | Nine-figure owners **saying the real numbers out loud**: margin structure, tariffs, wholesale vs DTC | **Aug 26, 2026** (206 episodes) | **Yes** — 3-show network → newsletter → **sponsorships (the real revenue)** | A listening device for how big merchants make buying decisions. **2026 sponsor count: Fulfil 40, Northbeam 36, Saras 36, Postscript 34** — a map of which categories have budget. And listen for the moment they say *"we built this ourselves"* — **that boundary is your market** |
| **Marketing Operators** | Cody Plofker (Jones Road), Connor MacDonald (Ridge), Connor Rolain (HexClad) | Pure paid marketing: Meta account structure, creative testing, incrementality | **Aug 25, 2026** (139) | Same network | **How marketing-adjacent apps get evaluated and thrown out**. When they describe a measurement gap, they're telling you the hole an app would fill |
| **⭐ Honest Ecommerce** | **Chase Clymer** (Electric Eye, Shopify Premier Partner) | Short structured interviews with **6–8 figure brands** — i.e. the segment that buys apps | **Aug 24, 2026** (**556 episodes**) | **Yes** — the Electric Eye agency | **The highest signal per minute for your actual buyer**, and a realistic **distribution target** — the midweek bonus episodes are effectively a vendor showcase. Don't miss: **Aug 13, 2026 "ADA Demand Letters: How TestParty Defends Shopify Brands"** — a Shopify-app-shaped company pitching its own wedge on this show. Study the positioning, then pitch yourself |
| **eComFuel Podcast** | **Andrew Youderian** | Ownership questions: hiring an integrator, investing profits outside the business, getting out of stagnation | **Aug 21, 2026** (**655 episodes** — the longest) | **The clearest funnel on the list** — paid community $199/mo (7-figure) / $299/mo (8-figure). ⚠️ **Vendors and service providers are explicitly banned from membership** — the podcast is your only way in | The annual **State of the Merchant** report is the best public dataset on what the mid-market merchant uses and spends. **Listen as a threat model: Aug 21, 2026 "Building a Claude Code First Company"** and Mar 14, 2025 *"How a non-programmer cut $150K in SaaS fees with AI"* |
| **⭐ The Andrew Faris Podcast** | Andrew Faris (AJF Growth) | Craft-level Meta media buying + unusually candid **agency-business-in-public** content | **Aug 24, 2026** (301) | Yes — AJF Growth. **Intelligems** (Shopify A/B testing app) sponsored 34 times | **The single most important episode on this page: Apr 2, 2026 "My COO Replaced 7 Software Tools With One Vibe-Coded App."** Seven SaaS subscriptions cancelled and rewritten in-house |
| **Ecommerce Playbook** | Taylor Holiday + Richard Gaffin (Common Thread Collective) | **The most numbers-driven show**: analysis of $1.4–1.5B of Meta spend across the CTC portfolio, DTC Index, contribution margin | **Aug 25, 2026** (452) | **The most aggressively productized funnel** — Prophit Engine, ADmission, DTC Index | Two reasons: (1) **benchmark data** you won't find elsewhere — real CAC/ROAS across hundreds of brands; (2) CTC is openly making the **services→software** transition; watch how they package and price it. Don't miss: **Aug 20, 2026 "Ecommerce Growth With a Money-Back Guarantee"** — guarantee-based pricing, directly stealable |
| **Limited Supply** | **Nik Sharma** (solo; Moiz Ali left in 2024) | Pivoted hard toward **AI tools for brands** in 2026 | **Aug 19, 2026** (190) | **Triple yes** — agency, Workweek sponsorships, putting his own angel portfolio on stage | Constantly talking to early-stage **commerce-software** founders. Don't miss: **Jul 29, 2026 "Stop Building Landing Pages by Hand"** — the **keep-in-house vs buy** line, from a buyer's mouth |
| **My Wife Quit Her Job** | Steve Chou | The **small merchant / side hustle** end: Amazon FBA, Etsy, TikTok Shop | **Aug 21, 2026** | **Yes, heavily** — free course → paid course → Sellers Summit conference | The mindset of the **price-sensitive segment**. If you're selling at $19–49/mo, this is the head you're selling to |
| **The Jason & Scot Show** | Jason Goldberg (Publicis) + Scot Wingo (ChannelAdvisor co-founder) | Industry/macro news. **Deep analysis of Shopify's quarterly results**, agentic commerce | **Aug 20, 2026** (351) | Soft | **Platform-risk radar.** They process Shopify's earnings and roadmap as *news* — which tells you ahead of time that Shopify is about to pull a category into core. One episode a month is enough |
| DTC Podcast | DTC Newsletter / Pilothouse | Near-daily operator interviews | **Aug 26, 2026** (772) | Yes — the Pilothouse agency | High volume, medium depth. For scanning titles and catching **recurring merchant complaints** |
| Ecommerce Coffee Break | Claus Lauter | Short expert interviews, broad topics | **Aug 26, 2026** (532) | **Yes** — explicitly sells sponsorship to **SaaS and MarTech** | **More valuable for guesting than listening.** Routinely hosts Shopify app founders. Listen to 3 episodes, decode the format, pitch |
| Future Commerce | Phillip Jackson, Brian Lange | Commerce culture and platform theory | **Aug 19, 2026** (600) | Media/research business | Respected in the ecosystem. Frameworks, not tactics |

### ❌ Dead / dormant DTC shows
**Chew on This** (Ron Shah/Ash Melwani) — latest episode **Jun 26, 2026**, the trend is fatal: 14 episodes in
Jul 2025 → 1–2 a month in 2026 → zero since June. **They went back to the newsletter.** Mine the archive, don't subscribe.
The single best episode for you: **Jun 11, 2026 "Is it Time to Migrate Your Email & SMS Platform?"** —
a merchant thinking out loud about ripping out an entrenched app. Churn/migration research in one sitting. ·
**DTC POD** (stopped since Feb 2026 — don't confuse with *DTC Podcast* above) ·
**2X eCommerce** (2025) · **The Ecommerce Influence** (2024) · **Adspend** (2023) ·
**Whale Informed** (2024) · **Cart Overflow** (2023)

⚠️ **"Nine Operators" is not a separate podcast** — it's the network/brand name; the show is just called **Operators**.
⚠️ **2PM (Web Smith) has no podcast** — last audio in 2021. It's a newsletter/database business.

---

## 3. Indie SaaS / founder podcasts

| Show | Host | Latest episode ✅ | Why |
|---|---|---|---|
| **⭐ Startups For the Rest of Us** | **Rob Walling** (MicroConf, TinySeed) | **Aug 25, 2026** (Ep. 847) | **The closest thing here to your situation, out of everything.** Pricing, churn, "should I stay solo" — at $5–50K MRR scale, not VC scale. The "Rob Solo" listener-question episodes are the densest |
| MicroConf On Air | Rob Walling | **Aug 26, 2026** | The short version of the above. Don't listen to both, the content overlaps |
| **Rogue Startups** | Craig Hewitt (Castos) + Colin Gray | **Aug 25, 2026** (RS364) | Peer-level, unpretentious, current. Queue up **RS362 "Hidden Multipliers with Jason Cohen"** (Aug 11) |
| **Slow & Steady** | **Benedicte Raae + Benedikt Deicke** (Userlist) | **Aug 13, 2026** | **The closest emotional match to building a Shopify app solo.** "That One Feature Spiraling Out of Control" (Jul 9, 2026) is exactly the failure mode you need to be warned about |
| The SaaS Podcast | Omer Khan | **Aug 20, 2026** (491) | Use it as a **searchable archive**: find founders whose distribution problem resembles app-store discovery, listen only to those |
| Software Social | **Michele Hansen** (*Deploy Empathy*) + Colleen Schnettler | **Jul 18, 2026** — ⚠️ **it's back** (Mar 5, 2026 "We're baaaaaack!") | **What Michele Hansen says about customer interviews is the best free material on the subject.** For a Shopify app, "talk to merchants before you build" is the whole game |
| TinySeed Tales | Rob Walling | Inside the main feed | The only show that follows one founder for 12 months. ⚠️ The old standalone feed is a **dead mirror** (2020), don't subscribe |
| My First Million | Sam Parr, Shaan Puri (HubSpot) | **Aug 26, 2026** | ⚠️ **Careful.** Entertainment, not craft; the scale is 100× yours. **This is the show that will cost you the most focus** |

### ❌ Dormant/dead
**The Bootstrapped Founder** (Arvid Kahl) — latest episode **Apr 3, 2026**, Ep. 439. **~5 months of silence**
after a regular weekly schedule. Likely reason: he's buried in his own product, Podscan. ·
**Build Your SaaS** (1 episode since Apr 2026) · **Indie Hackers Podcast** (ended in 2023) ·
**The Art of Product** (2022)

---

## 4. Discovering new podcasts and episodes — tools

| Tool | What it gives you | Cost |
|---|---|---|
| **⭐ iTunes Search/Lookup API** — `itunes.apple.com/lookup?id=<id>` | `releaseDate` = **the real latest-episode date**, `trackCount`, `feedUrl` | **Free, no key** — the best tool for this problem. Run it **before** trusting any roundup post |
| **Raw RSS feed** | Full `pubDate` per episode + **sponsor mentions in the show notes are countable** | Free. The sponsor tables above were extracted this way — the best competitor-intel trick here |
| **[Podscan.fm](https://podscan.fm)** | Keyword alerts on **podcast transcripts**. Arvid Kahl's product | **10-day free trial, no card**; then $100/mo (50 alerts) | Set alerts on your app name + category terms + competitor names → every relevant episode arrives within minutes. **The single highest-leverage setup on the page** |
| **[Listen Notes](https://www.listennotes.com/)** | Listen Score (0–100) + percentile, **full-text search of show notes/transcripts** | Web search free; API 300 requests/mo free | Reference: Unofficial Shopify Podcast **LS 50 / top 0.5%**; Liquid Weekly **LS 24 / top 10%** |
| **[Rephonic](https://rephonic.com)** | 4M+ shows, listener estimates, **similar-show graph**, host contact info | $99–299/mo, 7-day trial | Built for **getting booked as a guest**. The similar-show graph is the best way to find rising shows |
| **Apple category charts** | Business → **Entrepreneurship (`?genre=1493`)** and **Marketing (`?genre=1492`)** | Free | ⚠️ **There's no Shopify or e-commerce category** — niche shows don't make the charts |
| [Podnews](https://podnews.net/) | Daily industry newsletter | Free | For spotting new launches early |

⚠️ **Chartable is DEAD** — `chartable.com` → `megaphone.spotify.com`. Spotify shut it down in December 2024.
Every guide that recommends it is stale.
⚠️ **Spotify category charts are unusable** — `/us/business` returns 200 but it's an **empty shell**.
Use Apple for categories.

### Roundup lists — how trustworthy?

| List | Date | Assessment |
|---|---|---|
| **[Transistor — Podcasts for bootstrappers](https://transistor.fm/podcasts-for-bootstrappers/)** | Oct 14, 2025 | ⭐ **The best list for indie SaaS** and uniquely honest: separates 15 active shows from 16 **shut-down** ones |
| [Charle Agency — Top Ecommerce Podcasts](https://www.charleagency.com/articles/top-ecommerce-podcasts/) | May 26, 2026 | Shopify Plus agency — a genuine practitioner roundup |
| [ReferralCandy — 12 Best Shopify Podcasts](https://www.referralcandy.com/blog/the-12-best-shopify-podcasts-every-dtc-brand-should-be-listening-to-in-2026) | Jan 2026, reviewed Apr 2026 | Vendor content, but dated and accurate |
| ⚠️ [Feedspot — Shopify Podcasts](https://podcast.feedspot.com/shopify_podcasts/) | "Updated today" | ❌ **Don't trust the status column.** Shows *Vanguard* (died 2019) and *Across the Pond* (died 2023) as "Active". Use it as a list of names only, verify yourself |
| ⚠️ [Shopify Partners — Top 10 Podcasts for App Developers](https://www.shopify.com/partners/blog/top-10-podcasts-for-app-developers) | **Sep 29, 2017**, never updated | ❌ Recommends *Ruby Book Club*. Completely obsolete. **Shopify has no current developer-podcast list** |

> **The clear finding on discovery:** there is **no maintained, trustworthy roundup list** for
> Shopify-app-developer podcasts. The reliable method is mechanical: find candidates with the iTunes API →
> popularity floor via Listen Notes → expand with Rephonic's similar-show graph →
> **verify `releaseDate` before believing anything.**

---

## 5. Two cross-cutting findings — worth more than any single show

### ① Merchants are replacing SaaS with AI-built internal tools — and saying so on air

It surfaced **independently in five separate feeds** in 2026. Four operator communities that don't
share audiences converging on the same behavior is not noise:

- **Andrew Faris, Apr 2, 2026** — "My COO replaced 7 software tools with one vibe-coded app"
- **eComFuel, Aug 21, 2026** — "Claude Code First Company"; and **Mar 14, 2025** — "How a non-programmer
  cut $150K in SaaS fees with AI"
- **My Wife Quit Her Job, Jul 10, 2026** — "How we got 30 hours a week back with Claude Code"
- **Limited Supply, Jul 29, 2026** — "Stop building landing pages by hand"

> **Every Shopify app whose value amounts to a form and a database is being commoditized right now.**
> This should shape **what you build**, not just how you market it.
> If you listen to nothing else from this page, listen to these five.

### ② Sponsor lists are a free market map

2026 show-notes mention count:

| Show | Recurring sponsors (mentions) |
|---|---|
| Operators | Fulfil 40, Northbeam 36, Saras 36, Postscript 34 |
| Marketing Operators | Motion 37, Haus 26 |
| Andrew Faris | Intelligems 34 |
| Honest Ecommerce | Klaviyo 28, Intelligems 28 |
| eComFuel | **None** — funded by the $199–299/mo membership, not ads |

**Categories that stand out:** ERP, attribution/incrementality, SMS, data infrastructure, creative analytics,
A/B testing. **Conspicuously absent from the sponsor slots: reviews, loyalty, upsell, subscriptions** —
either these categories don't sponsor podcasts, or nobody has grabbed the slot.

---

## 6. If you only subscribe to five

1. **The Shopify App Show** — exactly your business, and only 26 episodes to catch up on
2. **Shopify1Percent** — an app founder explaining what convinces a merchant to pay
3. **Honest Ecommerce** — your real buyer (6–8 figure merchants), *and* a realistic distribution target
4. **Startups For the Rest of Us** — the craft of the solo software business
5. **Liquid Weekly** — the only place where Shopify platform engineers get on the mic

Then **Operators** one episode a month (for the buy-vs-build signal) and
**Jason & Scot** once a month (purely as platform-risk radar).

### 🎙️ Three shows you could appear on as a guest (in order of ease)
1. **Talk Commerce** — very high publishing volume, easiest way in
2. **Ecommerce Coffee Break** — explicitly hosts Shopify app founders and sells to SaaS
3. **Honest Ecommerce** — the midweek vendor-showcase bonus episodes; **the Aug 13, 2026 TestParty
   episode is the template to study**